Overview and background
Many businesses suffered because of COVID-19 which forced us to be more visible online. According to a report by the United Nations, there was an additional 782 million people who joined the Internet and social media in just two years since 2019.
For businesses that are not equipped with social media and digital content creation, these past few years have been difficult because they don’t even know where to start. Should I focus more on Instagram, Facebook, or Pinterest? What does my business need?
This is why we tell our clients, don’t focus on social media. Put all your efforts on Google.
The 365 days campaign focuses on putting daily content on Google with search keywords that will benefit your brand.
Pitch Topics and Tasks
We will provide a full-service digital/social Media agency with specialized expertise in strategic planning,
consultancy and execution of social media campaigns on diverse touchpoints, an in-depth understanding of social media channels and related networks. Besides Social Media Marketing, we are also very strong in SEO marketing, Facebook/Social Ads and Analytics – with a dedicated, capable, modern, young, and experienced team, that can work precisely and under time pressure.
Step 1: We create a website using our Insider brand
Our most successful network right now is Mexico Insider which launched in February 2022. For less than 3 months, our network in Mexico reached 100K impressions and 15,000 unique page sessions. You can check this website as the most prolific example that what we do works. Google content is evergreen!
Step 2: Extensive keyword research
We list down the keywords that the top consumers in the world search for (USA, UK, Canada, and Australia). We will gather all these keywords, and identify their cost per click, search volumes, and competition on Google’s first page.
Step 3: Content creation in the field
We spend 1 month (max) in your country and cover all the possible topics from the keyword search. Since Google can also detect original images, we prefer to do our own content and not rely on stock images and videos.
Step 4: We publish one article daily for a year
Our pool of content creators and writers will line up articles from our field production shoot and keyword research. These articles will go live every day (scheduled).
Step 5: Link building
After 3 months of publishing content daily, we start on our link-building project that leans heavily on Pinterest and link placements with other relevant authoritative websites. We find it more effective to place links with bloggers because they have a more genuine voice on the Internet, as opposed to placing links on commercial websites.
Step 6: Social media promotion
We will only upload reels on the Instagram account. This will be done daily with a variety of different storylines, voices, unique tales, and many more. Feel free to check Mexico Insider’s Instagram page as an example.
Step 7: Rank tracking
We input all the keywords we want to rank for and track their progress. Most of them will start at page 10 but with our rank tracking and link building strategies, we will push it to page 1.
Step 8: Yearly maintenance
Every end of the year (December 31st), we will do one-month maintenance where we edit all the resources according to new trends, price updates, new hotels, etc. Then we will re-index it on Google search console so that people would know that the content has been updated.
365 days campaign package
Your Business Solution
You’re spending money on digital marketing every year but you waste money by hiring the wrong people. We know what we are doing and we have proof that investing in Google brings 10 times more ROI.